Whatâ€™s it cost to produce these boat transom graphics?
Black Avery vinyl ............. $10
RealGold vinyl ................. $85
Transfer tape ..................... $5
Total materials............... $100
Work up layouts, handle
Cut and mask black
and gold film..............30 mins
Drive to site and
letter transom ...........90 mins
Total labor........ 3 hrs 15 mins
Robert Jahnkeâ€™s shop, Island Graphics, is in Merritt Island, Florida.
Up-selling to 22k gold leaf film is profitable and delivers great results
By Robert G. Jahnke
Boats are probably my favorite things to letterâ€”the copy is minimal, the surface is great, and the customer often wants an interesting layout. They are also very profitable.
When I received an email from a salesman at Sea Ray I was happy to hear they had a new 65-footer that needed a name on it. The email included a photo of the customerâ€™s previous boat showing the name and letter style he wanted used on the new boat. The name was black with a gray drop shadow in the Tango font.
Normally customers get used to seeing their boatâ€™s name in one font and itâ€™s difficult for them to switch to another one. However, depending on the new boat or color scheme I have often been able to up-sell the project by showing them a sample of 22k RealGold vinyl www.realgoldinc.com. They usually love the look, and the advertised 15-year life helps convince new customers of the added value of upgrading to RealGold vinyl.
I have lettered these 65-footers before, so I had dimensions and photos of the boat transom. It was easy to superimpose the name over the photo, and the customer could see how it would look on the new boat.
In my return email I also included an example of how the gold would look compared to the black with gray shadow. The next day I received the email with the customerâ€™s decision: "He wants the gold."
I made a quick phone call and my RealGold Large Engine Turn gold order was on the way. Once everything was cut and ready I made the drive to the Sea Ray factory to install it. The weather was nice with light windsâ€”a perfect day for the installation. In just less than an hour the graphics were complete. SC